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Almost everyone understands the importance of packaging, but it takes a lot of effort to create the perfect packaging. Many products get destroyed and ruined due to the selection of the wrong packaging material, shape, and sizes. In this article, you will learn about the unique challenges of packaging management and how they can get solved.
A professional team is required to create packaging and it can take up to 2 weeks of planning. It will require detailed research about the product, suitable packaging material, the strength needed to protect the package, design of packaging, etc. Every year brands look for better artwork management solutions to deal with packaging challenges. Sometimes these challenges can cause big blunders, especially in the food and beverage industry.
If the packaging gets damaged, it will spoil the product and can’t be used further, or it might show side effects to the consumer. These situations will not only damage the image of a brand, but it will also cost them money.
These are the four challenges of packaging management:
Producing Right Packaging For Product That’s Durable And Strong
One of the biggest challenges is finding the packaging for the product. Most of the time packaging gets damaged during transportation and exporting.
There is a limited option of packaging which is strong and also attractive, and most of the time brands have to compromise. The solution for these problems can vary from product to product as what kind of material is, what it’s shape are the important factors that matter.
When the packaging process is done modifications according to the packaging needs should be made. Let’s take an example of oil bottles which normally get stored in plastic packaging. Due to outside pressure, the bottles might burst to lead and cause leakage of the product. To deal with such a situation, the bottles at the time of packaging should get filled with nitrogen gas. It will help to maintain the pressure, and chances of breaking will get reduced.
Another solution can be decreasing the surface area of packaging. If the packaging has a bigger surface area it will exert more pressure. In such a situation, packaging with less surface area should get selected in place of a square shape.
Saving Delivery And Packaging Transportation Charges
Transporting products from one place to another is a costly process when products are exported to other countries. To generate better profits, brands need to cut transportation expenses as they can’t compromise on quality. But, if the packaging gets done more compactly it can damage the product and packaging.
These days e-commerce business is more trending due to the ongoing pandemic situation. But, there are too many expectations of customers from e-commerce sites. The attractive and unique packaging design to get a better unboxing experience is one of them.
Apart from offering perfect packaging, an e-commerce site has to think about the shape and weight of the product as well. Otherwise, the expenses for transportation can vary. Most e-commerce businesses use plastic tubs to stock the packaged in bundles. However, they also use more space which can lead to transportation of fewer products in one round.
For such a situation, the businesses should opt for corrugated boxes instead of plastic ones. These are also durable and strong enough to keep the product’s space, and the minimal looks make it more appealing to the customer.
Adapting To Eco-Friendly Packaging
You must be aware of the eco-friendly trend going on for the past few years. Customers prefer packaging that is recyclable and eco-friendly to save the environment. But, there are some issues in this case. It includes risks like most of the sustainable packaging aren’t strong enough or they are not that much appealing. At the same, it can also be hard to find the perfect sustainable packaging for your brand. There isn’t any proper solution for this situation. The brand has to test, and select the right packaging for their product by considering the important factors. But, with the new developments, new packaging is created. The newer packaging is more sustainable and also strong enough to protect your product.
Creating Unique Packaging
In the market, there are already so many packaging style options available. Developing more unique designs can be challenging these days. The designing teams need to explore and connect with the brand identity to create something that represents the brand. This way packaging will be unique and other brands won’t be able to copy the design because of its connected meaning to the brand.
Wrapping It Up!
The packaging gives an identity to the product, it protects it and plays a big role in making good sales of the product. However, no one will buy some damaged, spoiled or ugly products and that’s why brands pay so much money to research and use the perfect packaging. Even after efforts, there can be some packaging issues that should get eliminated on time to provide the best experience to its users.
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