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Digital marketing is a broad term many people want for their business but don’t understand. Furthermore, there are many different types of digital marketing. You have SEO (Search Engine Optimization), PPC (Pay-Per-Click), Paid Social, Organic Social, Influencer Marketing and many more.
In this article, we will take you through SEO. Explaining what it is about and how it can benefit a business in 2023. Many things make digital marketing complicated, including SEO. However, we don’t have the time to discuss the pros and cons of all digital marketing methods.
This guide is to help you understand search engine optimization and how you can use it in 2023.
What Is SEO?
As mentioned before, SEO stands for search engine optimization. It is a marketing method to increase organic visibility on the search engine results page. There are many strategies to improve your SEO visibility, some work better than others. Things like metadata, keywords, image tags, backlinks and many more.
How Does SEO Work?
To get SEO in full flow, you have to optimize the website for keywords. This includes keyword research for the relevant categories on your pages. SEO isn’t a quick qin regarding return on investment. This is a long-term marketing strategy that can benefit your company massively.
Rankings
This is what a search engine will use to decide where your web pages will rank for keywords on the search engine results page. Rankings can change for several reasons such as age, algorithm updates, competing against competitors and many more.
Visibility
Visibility is to determine how important a domain is on the search engine results page. Low search engine visibility is when a domain isn’t prominent and high visibility is when the page ranks well for several keywords.
The Importance Of SEO
There is another reason why SEO is so important for companies. Furthermore, SEO can be tailored so it conforms to new buying behaviors. As of June 2021, it was believed that 92% of the searches only happen on Google. Furthermore, Statista found that 60% of people search for a brand’s name before they buy a product. The question is, how does a user discover a brand? It could be for several reasons such as social media. Another reason could be for a broad search like searching for luxury streetwear.
How Does Google Determine Where A Page Ranks On Google?
The main goal of search engines is to provide a user with exactly what they want. Think about it, every time you search for something, nine times out ten, you see exactly what you want. Furthermore, the way a search engine determines your page shows the right information by two factors. Authority and relevance.
They determine relevance by what your page mentioned throughout the content. Again, referring to luxury streetwear, it would expect the page to mention luxury streetwear across the page. Authority is when Google determines how high you should rank defending on how valuable your web page and domain are.
One of the biggest issues that digital marketers face when working in SEO is Google keeping their SEO algorithm updates quiet. That means that when they do update the algorithm, they won’t announce what is changing, they will only hint at what it might change. Furthermore, there is one algorithm update that you should stick to which is E-A-T which stands for expertise, authoritativeness and trustworthiness. Moreover, these are not direct ranking factors although they can improve the direct ranking factors.
Key Components For A Strong Strategy
To optimize a website, there are many things you can do, including improving three key components. Google must read a website to understand what the web page is about and then add them to the index. Once it has done that, it will consider your website/webpages to be relevant for a search query.
Technical Setup
It may be simple but what Google sees is completely different to what you see when you land on a page. Google will read lines of text, describing what you can see. Meanwhile, you can see the finished product, you can see the content and imagery across the web page as well as the different buttons. If Google cannot read what is on the page with code, they will not be able to determine what is on that page with it being invisible.
Content
When you land on a web page, you are looking for content. Content that is relevant to the search query that you have Googled. Furthermore, this content could come in many forms such as a blog, a page or text. It could also appear as a video or a business listing. All of this helps gain greater visibility on the search engine results page.
There are two reasons why content is important on your webpage. One of them is to show what the users are searching for. The more content you have on your web page, the greater chance of increasing search visibility.
The other reason is for how Google reads your page to determine the relevance of search queries. For example, if your content mentioned luxury streetwear throughout the webpage, Google can determine that your page is about this term.
Keyword Research
SEO requires keyword research for your different categories. Keyword research is required for many web pages as you don’t want all of your pages to rank for the same keyword. SEO isn’t all about increasing sessions to the website, it is about attracting relevant visitors to your website that will buy a product. Keyword research is to find relevant terms and topics for all of your pages as well as find any other terms that are relevant to the website.
On-Page Optimization
On-page optimization is for a search engine to understand a topic as well as keywords so Google can match it to relevant search results. Metadata is something that every person who works in SEO should optimize first. Metadata includes meta titles and meta descriptions. If you are unsure what these are. This is what appears on the search engine results page. This needs to include the keyword in both the meta title and description.
To Conclude
We understand that there are many things you need to know about SEO. It is a complicated marketing strategy but it can be highly beneficial for your company. It is there to increase the visibility of your website on many search engines.
Remember, SEO isn’t a quick marketing method that will get you instant results soon. It is a long-term strategy that can only carry on improving if the people who are doing it are doing it right.
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