Avish 
Are you struggling to make sales on Etsy?
Do you feel unseen?
Do you feel like your products do not reach the right people?
It may be time for you to think about revamping your SEO strategy. Rethinking your SEO strategy can revolutionize your business. Keep reading if you want insight into how Etsy’s algorithm works and how you can raise your rank in the listings.
Etsy SEO Basics
1- What is SEO?
2- How does SEO work?
With SEO, you can improve your rankings, listings, and visibility on Etsy. You can achieve this on Etsy as well as other search engines.
To increase the visibility you have to understand how SEO on Etsy works.
There are two main factors in Etsy. These are query matching and ranking. They form the foundation of the algorithm.
Query-matching:
This is the first thing that the Etsy algorithm does. It takes the words entered and runs them through the existing listings.
It Looks for mainly four things: –
- Attributes
- Titles
- Categories
- Tags
If the product you are selling is relevant to the product searched for, your product will pop up. The algorithm recognizes the words in the search bar and links them to listing descriptions.
Ranking Factors in Etsy SEO
The algorithm completes the matching process. Then it sorts the listings according to their relevance.
It relies on certain factors like:-
Relevancy with search queries – The better the buyer’s query matches the listing description of your product, the higher your product ranks.
Your listing age – If your product is new the ranking will be a little higher for some time. Etsy does this to promote new sellers and increase their sales. It gives them an advantage over old sellers.
This temporary ranking only lasts for a short duration and is very dependent on how popular this product is.
Products Quality – Etsy also prioritizes high-quality products. It checks this by checking the conversion rate of the product. Products with high conversion rates are a priority.
Shipping offer – The sellers that give free shipping or cheaper shipping are higher ranked. They have a higher number of buyers.
Seller Score – If you have a complete about-section you have greater chances of making a sale. The Etsy algorithm favors the listings that have better seller scores. Also, it is a good idea to have your policies in place.
Listing Translation – In case your product is open to international buyers you should have custom translations. It can help your sales and rankings.
Etsy Shop Location – The Local Etsy shop will have a slightly higher advantage in listings. When a potential customer searches for a product the stores in their locality will rank higher than those distant from them.
Content Specific Ranking: Content specific ranking is a tool used by Etsy and determines buyer behavior. Etsy will specifically show listings that are more favorable to the buyer.
A few Etsy SEO tips to get your listing rank on the first page
Start by researching keywords, this is crucial to SEO success. When optimizing your Etsy shop remember to find relevant keywords for your listings.
You can do this by thinking like the buyer of the products that you are selling. Think of yourself as a buyer and what you would put in the search bar if you were looking for the product that you are selling. It can give you a great perspective on how to craft your product descriptions and the words that you absolutely must include.
Alternatively, you could use an Etsy SEO or tool. There are a variety of these tools available such as Alura, Marmalead, Erank, etc.
Doing market research on Etsy can also be helpful to see what your competitors have listed as the keywords. Looking in the Etsy search bar can also give you a great idea of the specific keywords that you should add to your descriptions.
How to make your Etsy listing SEO-friendly?
1- Titles of your listing:
Your title should be short and crisp. Try to not make it so long that it trails off the page. This will make your entire title hard to read when amongst a lot of products. You should establish your product in the very first few words. Use the most important keywords first and then go on with your title. Try to keep it no fluff and only add relevant information.
2- Product tags in your listing:
Tags Serve two purposes. Firstly, it helps your buyers to find your product and secondly, it helps in Etsy Query matching. Etsy provides up to 13 tags.
It is important to use these cleverly. Be mindful of keeping only the most important keywords in these tags. You should not include tags that are not important to your product. Also, it can be useful to include long-tail keywords and not just single words as tags.
3- Fill in the categories and attributes properly:
These are similar to what we have looked at till now. Mentioning appropriate attributes of your product can raise your chances of being ranked higher. You will be more visible and hence you can get more sales. Try to not use the same words in your attributes and tags.
4- Increase the listing quality score:
Your conversion rate is what decides your quality score. Having detailed descriptions, rave reviews and high-quality images can influence the decision of your buyer of whether or not to buy a product.
5- Use professional quality photos
Using high-quality photos can increase the appeal of your listing. The buyers judge your product by the pictures you keep so it can be a good investment for you to hire professional help or use a high-quality camera by yourself. You should use different angles in good lighting and have relevant props to surround it to appeal to your customers.
6- Add detailed descriptions
Use this section to give as much information about your product as possible.it should focus on how the product can add value to your potential customer’s life. You should try to make this interesting and break the paragraphs into smaller lines. Mention any guidelines or important information in this section.
7- Increase the number of reviews on your product
If you have a happy customer, encourage them to leave a review on your product listing. Potential customers will often go through reviews before they decide to buy your products. Glowing reviews can help your sales because it will make other customers trust you more. Don’t forget to engage with these reviews and address any kind of criticism in case you get it. Be kind and helpful in your comment section and potential customers will make a note of it.
Using all the above tips can help you to increase your ranking on Etsy. However, it is important to keep in mind that your ranking will not improve overnight. You have to be consistent in your efforts. Also, all these steps can only go so far if your product is not good enough. Remember to keep improving and bettering your product as well as working on your SEO strategy.
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